Automate smarter.
Grow faster.

"CRM should work for your business — not the other way around. I built Emeraldly to make that a reality for every client we serve."

Olivia founded Emeraldly with a clear conviction: most businesses are sitting on untapped CRM potential, and the gap between what their tools can do and what they actually do is costing them growth. She brings over a decade of customer success and CRM expertise — including nearly four years as a Senior Customer Success Specialist at HubSpot itself — to every client engagement.

At HubSpot, Olivia worked directly with customers to maximize platform adoption, refine processes, and drive measurable outcomes across sales and marketing. She's since taken that insider expertise and built a consultancy that helps companies — from MedTech to professional services — transform how they use CRM to acquire, retain, and grow customers.

Now also serving as Manager of Customer Success at AcuityMD, Olivia is on the front lines of CRM innovation in the MedTech space — bringing those real-world insights back to Emeraldly clients every day. Her work has been recognized with four consecutive President's Volunteer Service Awards (Gold), reflecting the same commitment to impact she brings to every professional endeavor.

"The same discipline that drives clinical trial excellence drives exceptional client outcomes — precision, process, and accountability at every step."

Christopher brings a rare combination of scientific rigor and business acumen to every Emeraldly engagement. With over 6 years leading complex, multi-site clinical research operations at institutions including MGH and Parexel International, he understands what it means to operate at the highest standards of process integrity, stakeholder alignment, and data-driven decision-making.

As a Customer Account Consultant at Emeraldly, Christopher applies that same operational discipline to CRM strategy and HubSpot implementation — partnering with clients to define lifecycle stages, configure reporting frameworks, and drive GTM alignment that delivers measurable ROI. He's not just an implementer; he owns post-implementation success, ensuring adoption sticks and value compounds over time.

His published research in JAMA Network Open — including work on racial disparities in precision oncology trials and prostate cancer screening outcomes — speaks to a deeper commitment: using data not just to report, but to drive meaningful change.

Niall brings a rare blend of financial acumen and commercial strategy to Emeraldly's client engagements. With a B.B.A. from Maynooth University and hands-on experience spanning proprietary trading, financial reporting at EirGrid Group, and KYC compliance at Citi, he understands how businesses operate at a structural level — and where the leverage points are. At Emeraldly, Niall applied that analytical rigor to commercial enablement, helping clients align their HubSpot stack with revenue goals and go-to-market strategy. Recognised as Fundraiser of the Year and certified in HubSpot Marketing Software, he combines sharp commercial instincts with a proven ability to drive results across teams and borders.

Marcus spent 7 years building revenue operations systems at high-growth SaaS companies before joining Emeraldly. He specializes in designing end-to-end automation architectures — connecting CRM, marketing, and data pipelines into systems that scale without breaking. His clients routinely cut manual reporting time by 70% within the first quarter of engagement.

Priya holds an M.S. in Data Science from Northeastern and brings 5 years of applied AI experience across healthcare, fintech, and e-commerce. At Emeraldly she leads clients through AI readiness assessments, custom model integrations, and the translation of raw CRM data into predictive insights that drive smarter sales and marketing decisions.